Privacy

LIT CIRCLE · UPDATED 9 NOV 2026

LIT Circle is a shared-album service by LIT (Memorylane Digital LLP). This page explains what we use and why. LIT’s full privacy policy also applies.

When you make an album

• We use the phone number you message us from, and your WhatsApp profile name, to create the album.
• If that number doesn’t have a LIT account yet, we set up a free one on it so your album has a home. You can log in to the LIT app with the same number any time.
• We keep a record of which albums you made so you can get your manage links again by sending “LIT CIRCLE - My albums”.

When you visit or add to an album

• Anyone with an album’s link can see it. Photos and videos guests add are visible to everyone with the link, and are stored in the album owner’s LIT account.
• If you add a name when uploading, it’s shown next to your photos.
• Find my photos: your selfie is sent to LIT’s face search to find your photos, and LIT Circle keeps a copy of every selfie to improve matching and handle support requests. If you’ve confirmed your phone number, the selfie may also be used as the face on your LIT account so the LIT app can find you in other albums.
• Client favourites: on the client link, the photos you heart are saved to your own LIT account, separately from the photographer’s favourites, and you’re added to the album as a client.
• We count visits, downloads and shares without storing IP addresses in those counts.

Your choices

• Album owners can rename the album, change its link, turn off guest uploads, downloads or selfie search, hide any photo, or hide the whole album.
• See something that shouldn’t be there? Open the photo and tap the flag to report it.
• To have an album, photo or your account removed, or for any privacy request, write to info@thelit.app (Grievance contact, LIT). We aim to respond within 7 days.